Locum decided to place an ad to celebrate Christmas and the New Year. The copywriter at the ad agency suggested,
"Why not replace the "o" in Locum with a heart."
I guess the idea was to let the company's customers know that the locum cares about them, the end result was a little different from that concept. The following image is the advert they produced, an absolute classic.
The coolest thing was the comment from locum's boss when the papers interviewed him about the mistake.
"Ah, well. These things happen. And if it helps to fill our maternity wards we don't mind."
P.S. if anyone doesn't appreciate this post or is offended, please tell Matt or Susan and get them to remove it, I hope you do like it though. I laughed my butt off, but that's just me...
